Find what's broken. Fix what's stalling growth.
Deep diagnostic audits and surgical remediation for on-page, off-page and technical SEO issues, crawl errors, indexing problems, Core Web Vitals failures, schema gaps, redirect chains and toxic backlinks.
Why SEO Issues Are Invisible Until Traffic Drops
Most SEO problems live below the surface. Crawl errors quietly de-index pages. Slow Core Web Vitals invisibly damage rankings on mobile. Toxic backlinks accumulate over years without anyone noticing, until a Google update reveals them. Redirect chains burn link equity. Schema gaps cost rich result eligibility.
By the time these issues show up as a traffic drop in your analytics, the damage has compounded for months or years. The recovery is always slower than the decline. The right time to audit your SEO is before there is a problem, not after.
P&P audits combine automated scanning tools (Screaming Frog, Sitebulb, Ahrefs, Search Console) with manual review by senior SEO specialists. Every audit covers 200+ check points across on-page, off-page, technical, content and authority surfaces. The output is not a 60-page PDF, it is a prioritised, traffic-impact-weighted fix list your team or ours can act on immediately.
Why a Deep Audit Matters
Most ranking problems are not visible without an audit
Search Console catches a fraction of real SEO issues. Most damage, toxic backlinks, slow LCP, JS rendering issues, indexation bloat, only shows up under a deep manual audit combined with the right tools.
Every month of unfixed issues makes recovery slower
SEO issues compound. A site with 6 months of indexing problems takes longer to recover than the same site fixed in week 3. Early intervention saves disproportionate time and traffic.
Most audits surface immediate ranking lifts
The 20% of issues that cause 80% of damage are usually easy to fix once identified. Most clients see ranking improvements within 30 days of implementing audit fixes, before any new content or links are added.
Content and links cannot save a broken foundation
Spending on content production or link building before fixing technical foundations is wasted budget. Audit first, fix, then invest in growth.
Audits catch the issues that algorithm updates punish
Toxic links, thin content, low E-E-A-T signals, these are exactly what Google core updates target. Auditing and fixing proactively avoids the harshest version of a future correction.
What We Audit & Fix
📄On-Page SEO Issues
The on-page surface is where most SEO mistakes live. Duplicate meta tags, missing canonicals, thin content, keyword cannibalisation, broken internal links, each one quietly suppresses rankings. We audit every page on your site and produce a prioritised fix list mapped to traffic impact.
- Missing / duplicate meta & titles
- Heading hierarchy problems
- Thin or keyword-stuffed content
- Internal linking gaps
- Image alt & size issues
- Content cannibalisation
- Hreflang errors
- Page-level cannibalisation
🔗Off-Page SEO Issues
Your backlink profile is one of the strongest ranking signals, and one of the most common sources of hidden damage. We audit the entire profile for toxic links, anchor text over-optimisation, lost link reclamation opportunities, and competitor backlink gaps.
- Toxic backlink identification
- Disavow file management
- Anchor text over-optimisation
- Lost link reclamation
- Brand mention & citation gaps
- Negative SEO defence
- Competitor backlink gap
- Penalty diagnosis
⚙️Technical SEO Issues
The deepest and most impactful audits live in technical SEO. Crawl errors, indexing problems, broken sitemaps, robots.txt mistakes, canonical conflicts, hreflang misconfiguration, JavaScript rendering failures, every one of these can flatten your rankings.
- Crawl errors & broken links
- Indexing issues in Search Console
- Sitemap & robots.txt fixes
- Canonical tag conflicts
- HTTPS & mixed content
- Hreflang misconfigurations
- JavaScript rendering audits
- Pagination / faceted nav rules
⚡Core Web Vitals
Core Web Vitals (LCP, INP, CLS) are confirmed Google ranking factors. Most sites underperform here because the fixes are buried in CSS, JS bundle size, image pipelines and server response times. We diagnose each metric and prescribe specific fixes, and can implement them or hand off to your dev team.
- LCP, INP, CLS diagnosis
- Page speed optimisation
- Image / video lazy-loading
- JS & CSS optimisation
- Server response improvements
- Mobile-first performance
- CDN & edge caching strategy
- Third-party script audit
🧩Schema & Structured Data
Schema markup unlocks rich results, star ratings, FAQ snippets, product cards, AI overview eligibility. Most sites either have no schema or have malformed schema. We audit, validate and implement complete schema coverage across your most valuable pages.
- Missing / broken schema
- Rich result eligibility
- Product / FAQ / review schema
- Article & how-to markup
- Schema validation & testing
- JSON-LD implementation
- Multi-entity schema architecture
- AI overview optimisation
🔀Redirects, Migrations & Recovery
Site migrations, replatforms and domain changes are where 80% of SEO disasters happen. We provide pre-migration audits, redirect mapping, post-migration validation and recovery playbooks, and we handle full migration projects end-to-end where needed.
- 301 / 302 chain cleanup
- Migration redirect mapping
- Broken redirect detection
- Loop & soft 404 fixes
- Domain migration plans
- HTTP → HTTPS audits
- Pre-migration risk assessment
- Post-launch monitoring & recovery
Audit Tiers
| Tier | What's covered | Best for |
|---|---|---|
| Express Audit | Top 25 issues on-page, technical and off-page. Prioritised by impact. PDF deliverable. | Quick health check before deciding on retainer. |
| Full Audit | 200+ check points. Detailed remediation plan. Developer-ready tickets. Two strategy calls. | Pre-retainer engagements; teams planning a serious SEO push. |
| Audit + Implementation | Full audit + we implement the technical fixes, content updates and link cleanup. | Teams without internal SEO bandwidth. Fastest path to recovery. |
| Recovery Project | For penalty recovery, post-update traffic loss, post-migration disasters. 3–6 month engagement. | Sites with manual penalties, severe traffic drops, broken migrations. |
We always recommend the Audit + Implementation tier when speed of recovery matters. Most ranking lifts in our portfolio come from implementing audit fixes within 30 days, not from extending the audit phase.
Our Audit Process
Crawl
Full-site crawl with multiple tools cross-validated, Screaming Frog, Sitebulb, Ahrefs Site Audit, Search Console.
Diagnose
200+ check points across on-page, off-page, technical, Core Web Vitals, schema and content.
Prioritise
Rank issues by traffic impact and implementation difficulty. Quick wins surfaced first.
Fix
Implement fixes, or hand off detailed developer-ready tickets to your team. Daily progress reporting.
Verify
Re-crawl, validate fixes, track ranking and traffic lift. Continuous monitoring through the recovery period.
Why P&P for Audits & Fixes
1. Senior auditors, not junior checklists. Audits cross-reference Google's Core Web Vitals documentation and Search Central guidelines, not generic blog posts. Every audit is reviewed by a senior SEO analyst before delivery.
2. Implementation included if you want it. Not just "here's what's broken", we fix the things we find.
3. Recovery specialists. Post-update recoveries, manual penalty reconsiderations, post-migration cleanups, we have done all of them.
4. Proven recovery results. +184% traffic lift after audit fixes is typical, see the case studies.
Related Services
Get a free SEO issues audit
Share your URL, we will send back a top-10 issues report covering on-page, off-page and technical SEO within 48 hours.
SEO Issues & Audits, Frequently Asked Questions
Common questions about technical SEO audits and recovery.
What is a technical SEO audit?
My traffic dropped suddenly, what should I do?
How do you fix Core Web Vitals?
What's the difference between an audit and an SEO retainer?
Will P&P implement the fixes or only tell me what's wrong?
Stop guessing why traffic stalled.
Get a deep audit, find the real blockers, and fix them in priority order.