Case Studies

Real client work. Real numbers.

Every project is under NDA so we share the results, not the domains. Filter by service to see what we have delivered in the area you care about most.

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All case studies are anonymised. P&P does not publish client names or live URLs without explicit written permission. Sales calls include redacted screenshots from Search Console, GA4 and ad platforms for projects similar to yours.

SEOE-commerce

Fashion e-commerce: +212% organic revenue in 6 months

Client: Fashion e-commerce retailer (Tier-1 market). Problem: Stuck on page 3 for high-value keywords. Bounce rate over 70%. What we did: Technical SEO overhaul, content cluster strategy across 60+ category pages, schema implementation, and 120+ manual high-DA backlinks over 6 months.

+212%
Organic revenue
+340%
Sessions YoY
180+
Page-1 keywords
1.8s
Page load (from 4.2s)
Link BuildingSaaS

SaaS authority growth: +840 high-DA links in 12 months

Client: Productivity SaaS company. Problem: Stuck at Domain Authority 22 with strong content but no link signal. What we did: 12-month manual outreach campaign focused on niche-relevant high-DA publications. No PBNs, no paid links, pure earned media at scale.

+840
High-DA links
DA 58
Final authority (from 22)
+5×
Organic traffic
82
Avg DA of placements
Web DevB2B

Corporate platform rebuild: 2.1s load, +64% enquiries

Client: B2B consulting firm with a 7-year-old legacy site. Problem: 6-second load times, broken mobile UX, enquiry form buried three clicks deep. What we did: Headless rebuild on a modern stack, mobile-first design, single-page conversion architecture, technical SEO from launch.

2.1s
Load (from 6.4s)
+64%
Enquiry volume
100/100
CWV score
-48%
Bounce rate
UI / UXSaaS

SaaS dashboard redesign: +74% trial activation

Client: B2B SaaS analytics platform. Problem: 60% of new signups never completed onboarding. Dashboard felt overwhelming. What we did: 12 user interviews, full information architecture overhaul, new onboarding flow with progressive disclosure, design system rebuild from scratch.

+74%
Onboarding completion
-52%
Support tickets
4.7★
User rating (from 3.1★)
+38%
Trial → paid
Paid AdsB2B

B2B lead-gen: 3.1× ROAS, -41% CPL

Client: B2B SaaS, productivity vertical. Problem: Spending $50k per month on Meta with falling ROAS and $180 CPL. What we did: Account restructure, Conversion API setup, 18 new creative variants in the first 30 days, landing page rebuild with CRO focus.

3.1×
ROAS (from 1.4×)
-41%
CPL ($180 → $106)
+218%
MQLs (same budget)
90 days
Time to result
InstagramDTC

DTC skincare: 4.2× ROAS on Reels-first strategy

Client: DTC skincare brand at scaling stage. Problem: Reliant on static feed ads with declining performance at $32 CPA. What we did: Shifted budget to Reels-first creative, produced 18 UGC-style video ads in 30 days, tested 6 hook variants.

4.2×
ROAS on Reels
$11
CPA (from $32)
+380%
Orders
18
Creatives in 30 days
CPIMobile App

On-demand app launch: 120k+ installs in launch quarter

Client: On-demand services mobile app, Tier-1 launch. Problem: Launching cold with no install history, no audience data and tight CPI target. What we did: Set up MMP attribution, ran 14 creative variants in the first 30 days, scaled winning combinations across iOS and Android in 4 countries.

120k+
Installs in Q1
$0.94
CPI (below target)
68%
D7 retention
4.8★
Avg app rating
CPRSaaS

SaaS trial signups: -38% CPR, +2.6× activation

Client: Productivity SaaS in scaling stage. Problem: Trial signups at $42 CPR with only 18% activation, most signups never logged in twice. What we did: Landing page rebuild, form field reduction (12 → 5), creative refresh with feature-led hooks, bot filter implementation.

-38%
CPR ($42 → $26)
+2.6×
Activation (18% → 47%)
+154%
Signups (same spend)
82%
Verification rate
ConsultingPre-launch SaaS

Solo founder to $120k ARR in 12 months

Client: Solo founder, B2B productivity SaaS. Problem: No GTM, no traffic, no playbook. Founder spending 80% of time on the wrong activities. What we did: Monthly advisory retainer, GTM strategy, SEO content roadmap, paid acquisition plan, hire-vs-outsource decisions. Founder executed, we guided.

$120K
ARR in year one
8K
Trial signups
12 mo
Time to result
3 hires
Team built with guidance
SEO AuditE-commerce

E-commerce recovery: +184% traffic after audit fixes

Client: Mid-size e-commerce store with 12k SKUs. Problem: Flat traffic for 18 months despite weekly content. 8,000 indexing errors, 22 redirect chains, no product schema, mobile CLS of 0.42. What we did: Full technical audit, fixed 6,400 indexing errors, cleaned 100% of redirect chains, deployed product schema across catalogue, optimised LCP from 4.8s to 1.9s.

+184%
Organic traffic (5 mo)
6,400
Index errors fixed
1.9s
LCP (from 4.8s)
0.04
Mobile CLS (from 0.42)

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