Seven years of digital growth experience. Now building something of our own.
P&P Private Limited was founded by practitioners who spent years delivering SEO, web development and paid acquisition for global brands. We've now built the team, processes and standards we always wanted to work with.
Our Story
Why we started P&P
For close to a decade, our founders worked across digital agencies, in-house teams and consulting firms. We handled real client projects, met real revenue targets, and learned what it takes to do this work at a high standard for demanding clients.
We delivered SEO programmes for SaaS companies competing in saturated categories. We rebuilt websites for e-commerce brands that needed sub-2-second load times. We ran paid acquisition campaigns that scaled cleanly past seven-figure monthly ad spend. We learned the patterns that work, and the shortcuts that always fail eventually.
After years of doing this work inside other organisations, we decided to do it ourselves. Under our own name, with our own standards, and with the kind of direct, personal service that only an in-house specialist team can offer.
P&P Private Limited exists because we believe businesses deserve a growth partner who is as invested in the outcome as they are.
600+
Websites worked on
10M+
Organic visits generated
6 markets
US, UK, AU, NZ, CA, IN
7+ years
Founder experience
Leadership
Meet our co-founders
Both founders remain hands-on across every senior client engagement. Strategy, key decisions and account oversight stay with the people whose names are on the door.
PK
Pankaj
Co-Founder & Strategy Lead
7+ Years Experience
Pankaj brings 7+ years of hands-on experience across SEO, website growth and digital marketing. He leads SEO strategy, technical audits and long-term client growth roadmaps at P&P.
PR
Prakash
Co-Founder & Operations Lead
7+ Years Experience
Prakash brings 7+ years of building digital businesses end-to-end. He leads operations, client delivery and the in-house team's quality standards across every engagement.
The People Behind the Work
Our in-house team
Every member of our team is a senior specialist in their discipline. Together, we bring over 30 years of combined experience across SEO, content, link building, web development and paid acquisition. Nothing is outsourced.
What We Stand For
Our values
Results are the only proof
We don't sell impressions, rankings or vanity metrics. Every engagement is tied to a measurable business outcome, and reported transparently every month.
Quality is non-negotiable
We won't ship work until it's right. Manual review, QA passes and senior sign-off happen on every deliverable. Speed matters, but never at the cost of accuracy.
Clarity in everything
No jargon-heavy reports. No vague timelines. No surprises. We communicate plainly, proactively and honestly. You'll always know exactly where your project stands.
Credentials
Our expertise, validated
Industry experience
Google Search Central guidelines, Meta Blueprint, Shopify Partners, WordPress development standards and Core Web Vitals are part of the daily working knowledge of every senior team member.
Direct client experience
Hands-on work with SaaS companies, e-commerce stores, FinTech firms, educational platforms and B2B service businesses across the US, UK, Australia, New Zealand, Canada and India.
Want to know if we're the right fit?
Book a free 30-minute consultation. No obligations, no pressure. Just an honest conversation about your goals and what it would take to get there.
Common questions about our company, team and approach.
Who founded P&P Private Limited?
P&P Private Limited was founded by Pankaj and Prakash, two digital growth specialists with 7+ years of hands-on experience each in SEO, website growth, paid advertising and online business development. Both founders are still actively involved in client strategy and team mentorship.
When was P&P founded?
P&P has been in business for over 5 years. In that time we have worked on 600+ websites, served 100+ clients across 50+ industries and generated more than 10 million organic visits for our clients.
How large is the P&P team?
The team is structured for in-house quality control: 2 founders and strategy leads, 5 in-house content writers, 4 in-house link building specialists, plus SEO and technical consultants and a website development and support team. No outsourcing.
Is P&P the same company as P&P Private Limited?
Yes. P&P is the rebranded identity of the company previously known as P&P Private Limited. The team, services, processes and ownership are unchanged. The new name reflects the founders Pankaj and Prakash.
Why does P&P focus on in-house delivery instead of outsourcing?
In-house delivery gives us full quality control, faster turnaround and consistent client experience. Outsourced content and link building are the two biggest reasons SEO campaigns fail. We eliminate that variable by hiring, training and managing the team ourselves.
Where is P&P located?
Our office is in New Delhi, India. We serve clients primarily in Tier-1 markets including the United States, United Kingdom, Australia, New Zealand, Canada and India. The whole team is in-house, so you always work with senior P&P staff.